Lucid — writingAn operating-model firm run by an operator. Fractional CPTO and COO, and software built in-house — for companies where the next stage depends on how the machine runs.https://lucidchron.com/en-gbIssue 17 — Why fractional works, and the three cases where it doesn'thttps://lucidchron.com/writing/why-fractional-works-and-the-three-cases-where-it-doesnt/https://lucidchron.com/writing/why-fractional-works-and-the-three-cases-where-it-doesnt/Fractional leadership is a leverage instrument, and leverage only multiplies what's already there.Thu, 13 Aug 2026 16:39:24 GMTIssue 16 — The operating model is the product decision nobody writes downhttps://lucidchron.com/writing/the-operating-model-is-the-product-decision-nobody-writes-down/https://lucidchron.com/writing/the-operating-model-is-the-product-decision-nobody-writes-down/The operating model is the product decision nobody writes downTue, 28 Jul 2026 16:36:47 GMTIssue 15 — The boring layer is the moathttps://lucidchron.com/writing/the-boring-layer-is-the-moat/https://lucidchron.com/writing/the-boring-layer-is-the-moat/Part 2 of 4: Building a small business's data foundation on Google Cloud and BigQuery - and why the least glamorous work mattered mostWed, 08 Jul 2026 18:01:18 GMTIssue 14 — The chapter I didn't planhttps://lucidchron.com/writing/the-chapter-i-didnt-plan/https://lucidchron.com/writing/the-chapter-i-didnt-plan/Part 1 of 4: What building the AI backbone of a small business taught me that twenty years of software experience never could.Mon, 06 Jul 2026 17:18:28 GMTIssue 13 — Twenty+ years, four company lifecycles and one new era: What building, selling and scaling companies taught me, and how AI changes everythinghttps://lucidchron.com/writing/twenty-years-four-company-lifecycles/https://lucidchron.com/writing/twenty-years-four-company-lifecycles/The patterns that shape every company I’ve built or led and the AI shift that’s reshaping them all.Tue, 25 Nov 2025 10:36:28 GMTIssue 12 — From apps to infrastructurehttps://lucidchron.com/writing/from-apps-to-infrastructure/https://lucidchron.com/writing/from-apps-to-infrastructure/What 200 AI exits reveal about the next platform shift and the opportunity for the Personal App StackWed, 12 Nov 2025 13:01:30 GMTIssue 11 — Performance, reliability, and responsiveness: The triad of Customer Success in high-stakes industrieshttps://lucidchron.com/writing/performance-reliability-and-responsiveness-the-triad-of-customer-success/https://lucidchron.com/writing/performance-reliability-and-responsiveness-the-triad-of-customer-success/In finance, logistics, and maritime, one truth stands out: your ability to respond to customers is only as strong as the performance and reliability of your systems.Fri, 19 Sep 2025 16:28:12 GMTIssue 10 — The real cost of email isn’t what you thinkhttps://lucidchron.com/writing/the-real-cost-of-email-isnt-what-you-think/https://lucidchron.com/writing/the-real-cost-of-email-isnt-what-you-think/Beyond the inbox: Building a system that thinksWed, 27 Aug 2025 08:08:18 GMTIssue 09 — The Inbox was never the systemhttps://lucidchron.com/writing/the-inbox-was-never-the-system/https://lucidchron.com/writing/the-inbox-was-never-the-system/Why smarter email isn’t the answer - and what comes next for global trade teams.Fri, 01 Aug 2025 08:28:14 GMTIssue 08 — We weren’t building a better inbox. We were building TradeOShttps://lucidchron.com/writing/we-werent-building-a-better-inbox-we-were-building-tradeos/https://lucidchron.com/writing/we-werent-building-a-better-inbox-we-were-building-tradeos/The operating system for global trade.Thu, 10 Jul 2025 09:11:50 GMTIssue 07 — From inbox to infrastructurehttps://lucidchron.com/writing/from-inbox-to-infrastructure/https://lucidchron.com/writing/from-inbox-to-infrastructure/Dataloy, Sedna, and the architecture of TradeOSWed, 09 Jul 2025 12:06:22 GMTIssue 06 — Email was never the problemhttps://lucidchron.com/writing/email-was-never-the-problem/https://lucidchron.com/writing/email-was-never-the-problem/The most valuable dataset you have is hiding in plain sightTue, 08 Jul 2025 08:29:43 GMTIssue 05 — AI has rewritten the Marketing playbookhttps://lucidchron.com/writing/ai-has-rewritten-the-marketing-playbook/https://lucidchron.com/writing/ai-has-rewritten-the-marketing-playbook/Why smart teams are treating AI like infrastructure, not just a content hackThu, 03 Jul 2025 07:40:12 GMTIssue 04 — Kill your darlingshttps://lucidchron.com/writing/kill-your-darlings/https://lucidchron.com/writing/kill-your-darlings/How great product teams decide what’s worth itSat, 21 Jun 2025 13:17:52 GMTIssue 03 — The future of GTM in an AI-first worldhttps://lucidchron.com/writing/the-future-of-gtm-in-an-ai-first-world/https://lucidchron.com/writing/the-future-of-gtm-in-an-ai-first-world/There’s a quiet revolution happening inside SaaS companies.Fri, 20 Jun 2025 08:58:17 GMTIssue 02 — When Product Managers build the tools they actually needhttps://lucidchron.com/writing/when-product-managers-build-the-tools-they-actually-need/https://lucidchron.com/writing/when-product-managers-build-the-tools-they-actually-need/AI isn’t changing what good PMs do - it’s giving them leverage. And that’s changing everything.Wed, 11 Jun 2025 21:05:53 GMTIssue 01 — AI and the new era of software innovationhttps://lucidchron.com/writing/ai-and-the-new-era-of-software-innovation/https://lucidchron.com/writing/ai-and-the-new-era-of-software-innovation/We’re not just building software differently. We’re building different software.Tue, 03 Jun 2025 15:15:11 GMTEmail : Datahttps://lucidchron.com/writing/email-data/https://lucidchron.com/writing/email-data/The inbox is the modern Zip discs — it holds all your stuff!Sun, 22 Jan 2023 20:59:41 GMTTrading time for outcomes.https://lucidchron.com/writing/trading-time-for-outcomes/https://lucidchron.com/writing/trading-time-for-outcomes/Why traditional organisational structures are killing innovation.Fri, 25 Feb 2022 12:04:58 GMTR.I.P. SMTP. Long live email.https://lucidchron.com/writing/r-i-p-smtp-long-live-email/https://lucidchron.com/writing/r-i-p-smtp-long-live-email/Email is here to stay. It is the most commonly used form of internet-based communication on the planet. We don’t even think about how email…Fri, 19 Nov 2021 21:16:53 GMTIntroducing Data Design: where it came from and what it can do.https://lucidchron.com/writing/introducing-data-design-where-it-came-from-and-what-it-can-do/https://lucidchron.com/writing/introducing-data-design-where-it-came-from-and-what-it-can-do/Data is at the heart of our global economy. In some senses, it practically is our economy. And it’s equally inescapable throughout society…Sun, 14 Mar 2021 12:42:55 GMT