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EVIDENCE — THE RECORD

We won't show you a logo wall. We'll show you the record.

Lucid was founded in 2026, so the firm's log is short and we're not going to pad it. Here is what is on the record today, what predates the firm, and what every engagement leaves behind.

ON THE RECORD / 01
ENGAGEMENT / STRING TING LIVE
String Ting
A London accessories brand, founded 2020, selling direct in over 200 countries. Lucid runs the technology and the operating model behind it — storefront, data layer, analytics, and the internal consoles the team runs the business from.
DTC / E-COMMERCE DATA PLATFORM INTERNAL TOOLING
stringting.com ↗
ENGAGEMENT / OCEANDOCS BUILDING
OceanDocs
Not something we built. Something we're rebuilding the model around. OceanDocs is a client engagement: a cargo-documentation platform with twenty years in production, live fleet-wide today. The product and its record are theirs. Our work is the commercial operating model around it — positioning, proposition, go-to-market and the site that carries them. We'll publish the detail when it ships, not before.
OPERATING MODEL POSITIONING GO-TO-MARKET
CLIENT ENGAGEMENTS Other live engagements stay confidential while they run. References are available on request, and we name them here once they close.
BEFORE THE FIRM / 02

The longest part of the record predates Lucid.

The firm is new. The operating experience behind it is not. Product and engineering organisations built and run, platforms taken from first commit to scale, leadership teams held together through the stages where models usually break. That work sits under previous employers' names, so we talk about it in the room rather than printing it here.

The background ↗
WHAT YOU KEEP / 03

Every engagement leaves artefacts.

This is the evidence you can hold after we go. Judge us on whether these exist and get used.

ARTEFACT / 01 — OPERATING REVIEW
A written assessment of how the company actually runs, with the constraint named and a plan against it.
ARTEFACT / 02 — DECISION LOG
What was decided, by whom, on what evidence. The document that stops the same argument recurring quarterly.
ARTEFACT / 03 — DELIVERY CADENCE
The weekly and quarterly rhythm, written down and in use — not a ritual your team performs for us.
ARTEFACT / 04 — ARCHITECTURE POSITION
Where the platform is, what it makes possible next, and the calls we'd defend to a board or a buyer.

Want the record in detail, with references? Ask us directly.

LIVE
Running now. Named here only with the client's agreement.
BUILDING
In progress and not yet public. Published when it ships.
CLOSED
Finished and written up — what changed, what didn't, and why.

Three statuses, one log. Work enters it when it's real and stays in it when it fails. That is the whole editorial policy.

START

Forty-five minutes. Bring the constraint.

Tell us where the model is bending. We'll say what we'd do, and whether we're the right people to do it.

WHAT DO YOU NEED?
LONDON — GMT TAKING ENGAGEMENTS